Welcome to Basic Venture

We publish experts in economics and business. Our authors are the go-to authorities in their field, sought after by media and organizations looking for big ideas that change our work and make sense of our world.

Basic Venture builds on the foundation of PublicAffairs’ two decades of business and economics publishing excellence and the 75-year legacy of Basic Books. Books on the Basic Venture list cover topics including economic history, political economy, public policy, and leadership and management.

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Personal Branding for Introverts

Goldie Chan, dubbed “one of the most authentic and creative voices in personal branding” (Dorie Clark, author of The Long Game), shows introverts how to leverage their unique strengths to get ahead

“Personal branding is not just for celebrities and influencers—it’s an essential skill for everyone working today. In an increasingly uncertain world, your personal brand will be your source of stability amidst the changing winds. This book is an essential guide to building an online presence without losing your soul.”—Simone Stolzoff, author of The Good Enough Job

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